The Russians told how much to buy shoes in a year
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All-Russian Public Opinion Research Center conducted a survey, which found, how many pairs of shoes sold annually Russians. Company Econika-shoes “on the basis of the data held their own calculations of market size shoe Russian Federation, who commented on the National Footwear Union.
According to information received over a third of respondents get 2-3 pairs of shoes a year (22% and 16% respectively). This group may be called the most numerous. The second largest group – people who buy a year of more than 3 pairs, slightly less than a quarter of respondents (4 pairs – 9%, 5 pairs – 4%, more than 6 pairs – 10%). Approximately equal proportion of Russians who have bought over the last year a few (13%) and did not buy (15%), while 11% of respondents did not answer. It should be noted that the survey was conducted among the adult population, and does not include footwear for children, adolescents and special shoes.
Previous research capacity footwear market, conducted by outside organizations, aroused some doubts about the company because of the specificity of the industry and the difficulty of obtaining reliable data. That is what prompted the company to request a special professional studies.
Using the results of the study VTsIOM, “Econika-shoes” held its own calculations of market size shoes of the Russian Federation in physical and monetary terms. According to their findings, market size shoes Russia is about $ 13 billion and more than 270 million pairs of in-kind, respectively. It should be noted that the obtained estimates are valid only in respect of adult (over 18) population of Russia and do not include data on child, adolescent and special shoes.
According to the National Union of shoe, total footwear market in Russia is about 400-450 million pairs. According to Director General of NAACO Natalia Demidova, there are a number of indirect factors to estimate the volume of the market:
Formal consumption of endangered fish – 220 million pairs per year, excluding the shadow nature of the market (60%) and sales at merchandise markets (50-55%);
In the Soviet Union footwear consumption was 3.6 pairs per person per year;
Global footwear production over the last decade focused on the rapid change of fashion trends and create the final product, wearing no more than two seasons, leading to increased consumption of footwear;
Russia in the colder climate and higher average income per capita;
In Ukraine, after the abolition of excessive import duties, consumption was 3 pairs per person per year.
According to Sergey Sarkisov, vice president of corporation “Econika” survey was given analyst valuable data on the consumption of footwear in all Russia. “Unfortunately, in our market permanently,” chronic “lack of reliable statistical information. Because this is very difficult to qualitatively analyze the current market situation and build long-term projections, to develop their own development strategies, build lasting relationships with partners, and finally form really successful collection. In the end, all this does not allow the plan normally competent software development networks. We decided to start correcting this situation and are interested in that such information was available, and other market participants. “
As commented director of research projects VTsIOM Tatiana with felt: “Any data obtained from sample surveys are probabilistic in nature. However, if the proper design and implementation of sampling the whole population, accuracy of results can exceed all expectations. As a result of our company research, we get data in the processing of which with an accuracy of sampling error (in this case the maximum error does not exceed 3,4%) we can calculate the economic indicators. In this case, was designed capacity of the market for footwear buyers Russia over 18 years. “
The survey was conducted in 153 settlements in 46 regions and republics of Russia. A total of 1,562 people were polled. The survey was conducted by interviewing face-to-face. Statistical error does not exceed 3,4%.
The sample of respondents is representative of adults (over 18) population by sex, age, employment status (employment) and type of settlement, in which the respondent resides.
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