Fashion for the Planet

Global warming has earned its place in public debate. About ten years ago is one of the main problems dealing with society, where scientists, economists and managers investigate sustainable solutions for short, medium and long term.

Centuries of exploitation of soils and men takes hard work and investment awareness in the search for new paradigms that define the relationship of humans with nature.

Fortunately, several studies suggest that new generations are more environmentally responsible than their predecessors, which paves the way for an industry that tends to preserve the environment.

Environmental organizations have demonstrated the link between the fashion industry and the increasing deforestation of the Amazon, due to the expansion of the Brazilian cattle industry. The use of hides and skins in the manufacture of garments and accessories is one of the most fervent dilemmas facing today’s designers.

Before the devastation of the biggest rainforest in the world, campaigns such as Union Fenosa are a great accession: For each user registered efiquest.es, the company will donate € 1 to Acciónatura reforestation project for the Serra do Lucindo.

The truth is that as consumers we can not ignore our implication in the conflict. The power to choose products that do not undermine the very thing that guarantees survival is a quality we should not ignore.

Multiple firms around the world seek to develop an environmentally and aesthetically friendly fashion, away from the brownish hues associated with recycling.

The innovative designs of Stella McCartney, staunch critic of the use of fur, provide organic cotton and microfiber synthetic leather substitute. In turn, Levi’s has implemented recycling zippers and buttons of his jeans.

The reuse of vinyl and paper as another alternative for making handbags and accessories. Hemp and bamboo are also preferred materials for designers due to its strength and availability.

The garments green often found duly marked with labels indicating their constitution. What are you waiting to put you in the service of the planet?

This post is part of the action “100 posts on climate change”